EVesto Appoints Harold Smeeman as Chief Commercial Officer to Accelerate International Growth
Experienced commercial technology leader joins EVesto to support European expansion and ecosystem growth.
Arnhem, The Netherlands – May 20th, 2026
EVesto, the fast-growing EV charging software company enabling Charge Point Operators scale charging infrastructure across Europe, today announced the appointment of Harold Smeeman as Chief Commercial Officer (CCO).
With more than 28 years of international commercial leadership experience across the software, technology, and digital infrastructure industry, Harold joins EVesto to lead and expand the company’s commercial strategy and international growth ambitions.
In his role as CCO, Harold will be responsible for all commercial activities across European markets, with a strong focus on scaling revenue growth, strengthening customer relationships, and building a high-performance commercial organization to support EVesto’s next phase of expansion. His role will include leading sales and partnership initiatives, as well as identifying new opportunities to enhance EVesto’s position as a trusted platform for scalable EV charging infrastructure management.
Jeroen Veld (CEO) about Harold Smeeman
“Harold brings a rare combination of strategic commercial leadership and hands-on execution experience in scaling technology businesses. As EVesto continues to grow across Europe, his expertise will be instrumental in strengthening our commercial organization and partner ecosystem,” said Jeroen Veld, CEO of EVesto.
About Harold Smeeman
Harold has extensive experience scaling commercial organizations in SaaS, telecom, digital infrastructure, and emerging technology markets. He co-founded Lalaland, an Amsterdam-based AI software company focused on transforming the ecommerce industry through AI-driven innovation.
“The EV charging market is rapidly evolving toward intelligent, scalable, and interoperable infrastructure solutions, and EVesto is strongly positioned to help accelerate that transition through scalable and interoperable software solutions. I’m excited to help accelerate commercial growth, strengthen strategic partnerships, and support EVesto’s continued European expansion,” said Harold Smeeman.
EVesto continues to expand its ecosystem of charging hardware, roaming, payment, and energy management integrations to support the growing demand for interoperable EV charging solutions. The appointment marks another step in EVesto’s continued investment in commercial scale-up, ecosystem expansion, and accelerating platform adoption across the European e-mobility sector.
About EVesto
EVesto is a Dutch EV charging software company providing a scalable Charge Point Management System (CPMS) for Charge Point Operators, fleet operators, utilities, and infrastructure providers. Through its API-first platform, EVesto enables organizations to manage, optimize, and scale EV charging infrastructure efficiently at scale. The platform is hardware agnostic and supports open standards including OCPP and OCPI and integrates seamlessly with roaming, payment, energy management, and operational systems across the EV ecosystem.
